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Once you have your retail data, you can start making decisions for replicating your successes and addressing any low points. 2020’s results likely won’t look like previous years-though a hearty congratulations is in order if you have consistent growth over 2019’s numbers! The sales over time report is a straightforward way to see how your business performed throughout the year. By running these reports, you can go into 2021 confident you’ll be able to double down on what works, reinvent what doesn’t and know when you’re on the right track.Ħ important reports for actionable retail data 1. Getting comfortable with retail reporting will help you respond faster to shifts in your business as you look to the future of commerce. That means you might be left behind by competitors who are taking a deeper look at the details. Diving into new tactics without a way to measure the impact on your business means you won’t be able to pinpoint exactly what’s giving you the results you want. 2021 will be a year of new digital sales tactics and more omnichannel thinking. Data helps you measure successes and failures, so when you’re confronted with a problem- or an opportunity-you can make the most of it.Ģ020 defined a new normal for businesses. Analytics give you the retail data you need to make decisions that aren’t just shots in the dark.